A Marketing Strategist with over 15 years of experience in advertising, marketing communications, and four years in journalism.

I’ve led creative strategies for both local businesses and Fortune 500 companies, with key roles including GM of Creative Content Marketing at Vidio.com, Creative Lead at FAB Kerling, Senior Creative Copywriter at Grey Worldwide Indonesia & Singapore (focused on the Asia Pacific region), and Creative Director at Leo Burnett Indonesia.

I have a strong passion for crafting brand narratives that connect meaningfully with audiences—an expertise I’ve honed through years of working across diverse markets in Indonesia, Southeast Asia, and the Asia Pacific region.

One of my career highlights includes leading a KOL-driven digital campaign that significantly boosted growth for a major healthcare brand. I also developed go-to-market strategies for several global FMCG brands, tailored specifically for the Indonesian market—strategies that were later adopted and scaled across Asia Pacific, the Middle East, and India.